Brand Identity Brief – ANOOR ADAM

2. Brand Essence

• Tagline: « Elegance in Every Stroke »
• Core Values: Luxury, Heritage, Sophistication, Modernity
• Brand Personality: Elegant, Artistic, Timeless, Exclusive

3. Visual Identity

Logo Design

• Arabic Calligraphy: The brand name is artistically crafted, reflecting cultural authenticity and artistic craftsmanship.
• Typography: Uses Candara and Johor Personal Use, balancing modern readability with traditional aesthetics.

Color Palette

• Primary Colors:
  • Rich Black (#000000) – Represents sophistication and timeless elegance.
  • Gold Accent (#D5B038) – Symbolizes luxury, exclusivity, and opulence.
• Secondary Colors (if applicable): Soft neutral tones to complement the primary palette.